To achieve this, here are some strategies to manage and minimize the fear of returns:
1. Change your perspective
Start viewing returns as an opportunity. Consider that returns can help you achieve a new sale or drive improvements in your ecommerce. Instead of focusing on what could go wrong, think about what you can learn and how you can grow from the experience.
For example, if you notice that the main reason for returns is that sizes are too big or too small, it’s likely time to review and adjust your size guide. Once you’ve made these changes, you’ll likely see your return rate decrease.
2. Mentally prepare to digest possible criticism and focus on the positive
Imagine the possible comments you might receive, and prepare to accept these criticisms, turning them into constructive feedback that can help you improve. Remember that nobody is perfect, and making mistakes is part of the learning process. Don’t be too hard on yourself for not being perfect!
Focus on the positives to balance your perspective. As mentioned in the first point, take advantage of returns by turning them into something positive for your ecommerce, and treat them as learning opportunities.
3. Leverage technology to manage your returns and exchanges
Technology is here to help you. Implement a solution that allows you to:
- Automate the most repetitive tasks, making day-to-day operations easier for everyone involved.
- Improve operations to offer a better post-sale experience for your customers. Provide flexibility with instant exchanges and refunds, and meet your customers’ needs.
- Make business decisions based on the data provided by the solution. For example, if many customers return items because "it doesn’t match the description," consider reviewing the materials you use in the production of your garments.
By applying these strategies, you can better manage the fear of returns and use them as a tool for your brand’s growth. Because here, there's no trick, just a treat.