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In an environment where profitability is a top priority, a flexible return policy is no longer just an operational matter, it's a strategic decision with direct impact on the business. When managed effectively, it can boost repurchase rates, increase average order value, lower customer acquisition costs, improve cash flow predictability, and strengthen customer trust. Far from being an unavoidable cost, it becomes a key lever for a company’s finance and growth teams.

The ecommerce landscape continues to evolve, and with return rates for online fashion purchases averaging around 24.4%, the impact on profitability has become increasingly significant. Returns are a natural part of online retail, but with the costs associated with processing them, often reaching up to 66% of the product’s value, it is crucial for retailers to implement strategic approaches to minimize returns for sustainable growth.

In the ever-evolving landscape of digital commerce, AI has moved beyond being a mere buzzword to become a fundamental driver of customer experience and business growth. As we've observed through our work with hundreds of brands across Europe, the integration of AI technologies is rapidly transforming how online retailers interact with their customers, manage their operations, and drive profitability.

The ecommerce landscape is rapidly evolving, and with it, the expectations of customers regarding delivery times and shopping experience. Smart logistics represents the next frontier in supply chain optimization, combining advanced technologies like drones, autonomous vehicles, and micro-fulfillment centers to create a more efficient and customer-centric delivery network.

The Barcelona Fashion Summit 2025 brought together industry leaders to discuss the future of fashion in a rapidly transforming landscape. At Reveni, we were honoured to support this event and be part of key conversations around innovation, consumer shifts, and growth strategy.

More and more brands are being born with sustainability at their core, focusing on fibers, materials, and processes that not only care for the environment but also leverage technology to improve operations and promote responsible consumption. Today, we want to discuss this crucial topic and share some brands that are transforming the fashion landscape in the United Kingdom.

Reveni has transformed Oneskee's returns process by automating exchanges and enhancing the customer experience, while strengthening its commitment to sustainability through initiatives like carbon footprint reduction and tree planting per order.

The idea of launching an ecommerce often arises quickly. You think about the product, its design and manufacturing, how the website will look, the purchasing process, the marketing strategy… But little time is spent planning return and exchange processes. Here are 4 key points you need to consider when defining your reverse logistics processes.

Black Friday and Cyber Monday 2024 broke records with $11.5 billion in sales on Shopify, a 24% increase compared to 2023. In Spain, online sales grew by 4%, and instant exchanges doubled the percentage of exchanges compared to returns (38% vs. 22%). Mobile traffic accounted for 80% of visits, and generative AI boosted conversion rates by 9%, highlighting the impact of innovation in commerce.