Blog

The Barcelona Fashion Summit 2025 brought together industry leaders to discuss the future of fashion in a rapidly transforming landscape. At Reveni, we were honoured to support this event and be part of key conversations around innovation, consumer shifts, and growth strategy.

More and more brands are being born with sustainability at their core, focusing on fibers, materials, and processes that not only care for the environment but also leverage technology to improve operations and promote responsible consumption. Today, we want to discuss this crucial topic and share some brands that are transforming the fashion landscape in the United Kingdom.

Reveni has transformed Oneskee's returns process by automating exchanges and enhancing the customer experience, while strengthening its commitment to sustainability through initiatives like carbon footprint reduction and tree planting per order.

The idea of launching an ecommerce often arises quickly. You think about the product, its design and manufacturing, how the website will look, the purchasing process, the marketing strategy… But little time is spent planning return and exchange processes. Here are 4 key points you need to consider when defining your reverse logistics processes.

Black Friday and Cyber Monday 2024 broke records with $11.5 billion in sales on Shopify, a 24% increase compared to 2023. In Spain, online sales grew by 4%, and instant exchanges doubled the percentage of exchanges compared to returns (38% vs. 22%). Mobile traffic accounted for 80% of visits, and generative AI boosted conversion rates by 9%, highlighting the impact of innovation in commerce.

Reverse logistics can become a strategic driver for ecommerce. Implementing instant refunds and exchanges boosts the repurchase rate by 35%, shortens purchase cycles, and increases the average order value by 19.5%, enhancing customer experience while optimizing operations. A key solution to maximize profitability and turn challenges into opportunities.

When an e-commerce business aims to increase its conversion rate, strategies and actions typically focus on optimizing paid campaigns, improving the website, and even the purchasing process. However, the impact of post-sale services on conversions is often overlooked.

Inventory management is crucial for the success of an ecommerce business. Poor coordination of processes and resource management can lead to a company's downfall. Accurate growth forecasts are essential, but so is understanding customer behaviour and knowing your costs precisely.

There are many horror stories in ecommerce, but one of the scariest is undoubtedly the management of returns and exchanges. This process is often associated with being complicated and negative for the brand. However, far from this perception, returns and exchanges can actually help you improve your ecommerce and turn a scary plot into a beautiful love story.