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Returns in online fashion are rising due to preventable issues, especially poor product descriptions and lack of sizing clarity. Bracketing increases costs and reflects customer uncertainty before purchase. Handling returns well—before and after—turns a problem into a loyalty-building opportunity.

Turn your customer strategy into real execution. The Policy Rules Editor lets teams define, test, and run business rules without engineering, making it easier to act on customer data and improve retention.

A workshop was organized with brands such as Scuffers, Seasons by Macabla, and Hand-over to address the current challenges facing fashion eCommerce. It was a highly practical session, focused on day-to-day operations: international logistics, returns management, and sizing. A valuable space to exchange ideas with clients and identify some of the industry’s main concerns.

Bracketing happens when shoppers order multiple sizes to try at home and return what doesn’t fit, mainly due to low confidence in online sizing. To reduce it without hurting trust, brands should improve fit information upfront and offer fast exchanges when sizing is wrong.

International ecommerce doesn’t end at checkout, it’s defined by what happens next. Brands that treat tracking, communication, returns and refunds as a connected post-purchase system build trust at scale, reduce friction, and turn global complexity into long-term growth.

We believe instant returns only work if they’re truly instant for the customer without creating uncontrolled risk for the brand. That’s why at Reveni we underwrite every request in real time using our proprietary risk and fraud models, and assume the non-return exposure when needed—so brands can accelerate refunds and exchanges, protect margins, and drive repeat purchases without opening the door to fraud.

In the State of Ecommerce webinar hosted by Quickfire Digital, Burc Tanir (Prisync), James Copeland (The Inbox Club), Mairaid Harte (Loyalty Lion) and Kevin Paiser (Reveni) discussed how ecommerce in 2026 will be shaped by experiential loyalty, AI-driven engagement, pricing automation and post-purchase excellence, with one clear conclusion: growth depends on aligning operations and customer experience into one cohesive strategy.

Most international returns are driven by avoidable pre-purchase uncertainty. This guide shows how a prevent-first approach helps global ecommerce brands reduce cross-border returns through better guidance and localization before checkout.

Returns are part of ecommerce, but refund uncertainty hurts trust. Instant refunds reduce anxiety, create immediate closure, and strengthen loyalty by encouraging faster repeat purchases and reducing customer friction.