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Bracketing means ordering multiple sizes to keep one and return the rest, and it is one of ecommerce's costliest habits. This article breaks down why it happens, how better product pages can prevent it, and what the real ROI looks like for fashion brands that act on it.

On May 7th we attended Ecommedia's private event alongside Scalapay, bringing together 20 ecommerce decision-makers focused on international growth. The conversation centred on the real challenges of cross-border: tariffs, payment methods and customs logistics. The kind of knowledge that never makes it into reports, but only surfaces when there's enough trust around a table.

AI has stopped being the future of ecommerce and become its present, transforming every stage of the customer journey from the first visit to post-purchase. The most advanced brands are using it to reduce returns, resolve queries in real time and build loyalty at scale. In that context, betting on agentic AI is no longer an optional advantage. It is the difference between growing and falling behind.

Tailor is Reveni's conversational AI agent that accompanies customers throughout the entire shopping journey, from resolving sizing doubts to managing shipments and returns, available 24/7. Unlike a traditional chatbot, it knows the inventory, the customer's history and the brand's identity, acting as a fully personalized assistant. For internal teams, it also works as an analyst, delivering insights on returns, friction points and logistics performance without manual reporting.

Post-purchase silence is costing you customers. Real-time is already the standard everywhere else, but most brands still send a confirmation email and go quiet. The ones building real loyalty aren't delivering faster — they're communicating smarter.

International returns aren't just a logistics challenge — they're a tax and compliance maze that costs brands more than they realise. In this article we break down the most common questions around duties, VAT recovery, and customs documentation, and share what actually works. Because managing returns well isn't just about cutting costs. It's a competitive advantage.

Uncertainty in global commerce is no longer the exception — it's the norm. This article breaks down how to build a cross-border e-commerce infrastructure that can adapt to tariff shifts, logistics failures, and new regulations without breaking the business. Four key pillars: multi-node fulfillment, real-time visibility, modular technology, and contingency planning.

Turn every return into a retention opportunity. A real-time risk model evaluates each request individually, instantly refunding your best customers and eliminating the friction that drives them away for good.

Returns in online fashion are rising due to preventable issues, especially poor product descriptions and lack of sizing clarity. Bracketing increases costs and reflects customer uncertainty before purchase. Handling returns well—before and after—turns a problem into a loyalty-building opportunity.